CraigsList used to be the #1 destination for New Yorkers looking for apartment rental deals.  Nowadays, the venue has become a minefield of pitfalls to avoid, sending wannabe tenants to StreetEasy.  Here’s a bit of a breakdown of how this wondrous list of lists works in the world of NYC real estate.

• Traffic galore: So many eyeballs land on CL, that it’s almost impossible to avoid the site from a broker’s standpoint.  The sheer amount of traffic that this community gets from apartment hunters is astonishing, with everyone looking to get a deal and find that hidden gem or diamond in the rough.  It’s no wonder that hundreds of ads are posted on the site daily, with frequent double and triple posts of the very same apartment.

• Ring ring: Brokers clearly try to capitalize on this volume, with their primary goal of making the phone ring. (Note: apartment ads on CL costs the broker $5 – $10, so these are dollars clearly going towards getting business.) Unfortunately, many are trained to do only that: get the phone to ring no matter what.  This means often creating “Frankenstein apartments” for the desperate tenant to drool over: a picture of a bathroom from an UWS 2-bed, the kitchen of a Financial District studio and the roof-deck of a Gramercy condo, slap an attractive price on it and … voila!  The perfect apartment now exists.

• Inflated Expectations: Clearly, brokers know that no one will call on a $5k 1-bed … the lower the price, the more calls they get.  Everyone is incentivized to advertise only their cheapest deals or else make them up. The result is an inflated sense of the number of “bargains” out there, and therefore a very skewed sense of what is realistic to expect.  So what happens when you call? “I’m sorry, this apartment is rented but I have another 1-bed you will just love."

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